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Martin Holladay Named GBA Editor

Holladay takes over managing the website he helped create

Posted on Dec 18 2017 by Scott Gibson

Martin Holladay, Lakesideca Advisor's senior editor and one of the website's original developers, is now its editor.

The announcement came from Rob Yagid, the editorial director at Fine Homebuilding magazine, who oversees the website for its Newtown, Conn., corporate parent, The Taunton Press.

“For the past several years Martin has exceeded the duties of his role as a senior editor," Yagid said in a memo to Taunton managers. "Martin runs all day-to-day operations of the site, monitors its technology issues, and manages all contributing editors and writers. He has been methodic when it comes to his editorial management duties and his own content contributions. Martin is among the most respected journalists in the field of green building and a promotion to editor is long overdue.”

The 62-year-old Holladay, who lives in an off-the-grid house he built in northern Vermont, was among a small group of editors from Taunton and its then-partner Building Green who developed Lakesideca Advisor. The site launched in January 2009, just as interest in high-performance building and sustainable design was moving from niche status into the mainstream.

The staff that Holladay now manages has remained small, and Holladay said that with the exception of some potential budget responsibilities, his duties won't change much.

"I love being a writer and editor," he said. "That's always been my focus."

His weekly blog at GBAGreenBuildingAdvisor.com, "Musings of an Energy Nerd," is one of the website's most popular fixtures, and Holladay is typically a daily contributor to the site's Question & Answer forum.

In the trades, then an editor

Holladay has worked as an editor since 1999, when he joined the staff of The Journal of Light Construction. In early 2002, he became editor of the newsletter Energy Design Update, where he worked until moving over to the embryonic Lakesideca Advisor in November 2008, two months before it launched.

Earlier, Holladay worked as a roofer, for a plumbing wholesaler in St. Johnsbury, Vermont, and as a carpenter. Later, he became a project manager for the Northern Community Housing Corporation, a non-profit developer of affordable housing in St. Johnsbury.

He said by phone that he doesn't see major changes for GBA: “More of the same, I hope. I think we have a very lively and satisfied community that visits regularly for up-to-date information. I’m very proud of our question-and-answer department. We get a lot of input from readers all over the U.S. and Canada. Members of the community help each other, and when one of us has a gap in our knowledge, there’s almost always somebody who steps up and answers questions that others can’t answer.”

It's a challenging time for publishers, with magazine revenues off and an overwhelming number of websites vying for the attention of digital readers.

“Those of us who are dedicated to journalism sometimes find it hard to make a living — that is, to find people who are willing to support our work — because the internet has a lot of volunteer bloggers," Holladay said. "As an editor, though, I still believe in the value of editing. You might see 10 free blogs that are posted on the web, but readers still need a knowledgeable editor to separate the wheat from the chaff. A good editor presents verified information, so readers don't need to scratch their heads every day and wonder, ‘I wonder if that’s right?’ "

He said he was especially proud that GBA comments don't exhibit much bickering or rancor — what he called "the curse of the internet and the death of forums."

"I’m not sure why that’s true," he said. "I don’t have to do a lot of moderation. I think it just speaks well to the type of people who have gravitated to GBA.”

Yagid added that both Lakesideca Advisor and Fine Homebuilding look forward to growth.

"Over the past couple of years, we've increased nearly every performance metric used to measure the health of our brands," he said in an email. "That's been the result of relentless focus on the customer and staying true to our values while embracing the opportunities of a new media landscape."


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1.
Dec 18, 2017 10:33 AM ET

Congratulations!
by Patrick McCombe

Your promotion is well-deserved Martin.


2.
Dec 18, 2017 11:08 AM ET

Thank you for all you do
by Armando Cobo

Martin has made the GBA the 1st blog I read every day, and the one I most “forward-link” to my clients for reference and knowledge. It’s a must to help educate my clients. IMO, above all the accolades listed in his resume is his patience to answer again and again the same question 50 times over with the politeness and professionalism he shows all readers… I know I would go postal in no time. Maybe that’s the reason there is very little rancor, leading by example. Congratulations!


3.
Dec 18, 2017 11:11 AM ET

Well Earned
by Rick Evans

Congrats Martin! You definitely deserve this and more.


4.
Dec 18, 2017 12:16 PM ET

Glad Taunton Recognizes Your Value
by Steve Knapp CZ 3A Georgia

Congratulations, Martin. I've benefited immensely from your analysis and commentary. Taunton is lucky to have you at GBA.


5.
Dec 18, 2017 4:02 PM ET

Congratulations
by Michael Maines

And highly deserved. GBA is an invaluable resource, thanks largely to you.


6.
Dec 18, 2017 4:56 PM ET

Congratulations Mr. Holladay.
by Greg Houston

Congratulations Mr. Holladay.


7.
Dec 18, 2017 5:37 PM ET

Congratulations
by Greg Smith

Congratulations Martin, very well-deserved!


8.
Dec 18, 2017 7:49 PM ET

Congratulations Martin
by Rob Myers

...we just hope you still have time for your annual Christmas dissertation!


9.
Dec 18, 2017 7:56 PM ET

Martin
by Malcolm Taylor

I can only echo what others have said. Armando is right, your equanimity is amazing - and this site remains the centre of my construction education.


10.
Dec 19, 2017 1:39 AM ET

Very happy to hear this.
by Lucy Foxworth

Nice to hear that they appreciate you. I hope you know that your readers certainly do.


11.
Dec 19, 2017 8:47 AM ET

Thanks
by Martin Holladay

I appreciate all of the kind words. I see Lakesideca Advisor as a community -- one that functions well because of the participation of a great many kind, helpful souls. So I'd like to take this opportunity to thank the large number of people whose volunteer efforts make this community work.


12.
Dec 19, 2017 9:51 PM ET

Congratulations
by Joe Duchek

Congratulations Martin - well deserved. Thanks for the motivation, expertise and patience you share on a daily basis.


13.
Dec 20, 2017 6:03 PM ET

Congratulations, Martin!
by Kohta Ueno

Very happy to hear this news!


14.
Dec 20, 2017 7:49 PM ET

Congratulations!
by Robert Opaluch

Well deserved, for a clear and prolific author on a wide range of topics, editor, and Q&A resource. Your GBA community is helping so many people resolve their construction and design issues. GBA is a great example of the best use of social media.


15.
Dec 27, 2017 10:50 AM ET

Congratulations, Mr. Holiday!
by Joe Nagan

Martin: I can only imagine how you must feel having worked tirelessly for years; at a career you are so passionate about. I remember first meeting you through your work at Energy Design Update. Ned Nisson I'm sure would be very happy for you. In any field of research & study, it takes a core group of credible, reliable and dedicated leaders to orchestrate the information to advance the overall knowledge base. Personally I am very glad that you are now leading the discussion at GBA. Happy New Year!


16.
Dec 27, 2017 4:59 PM ET

Congrats Martin on getting a bigger Whip!
by George Hawirko

Give us more zingers to argue about in 2018.


17.
Dec 27, 2017 10:16 PM ET

Congratulations, Bravo!
by Emerson W

Congratulations, Martin.


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